FIDE President Timur Turlov believes chess stands on the threshold of becoming a mainstream media sport comparable to Formula 1. In a recent television interview, Turlov outlined his vision for transforming how the game reaches audiences through technological innovation and professional presentation.

The key to unlocking chess's potential, according to Turlov, lies in solving the broadcast problem. He emphasized that artificial intelligence could reveal what happens inside a grandmaster's mind during competition, turning chess matches into compelling viewing experiences for general audiences.

Turlov proposed assembling a team combining top chess analysts, artificial intelligence systems, and professional broadcasting experts to create entertainment that surpasses anything previously offered to casual viewers. He argued this integrated approach could generate substantial revenue while elevating chess's cultural status to that of elite sports.

The FIDE President drew a parallel with Formula 1, noting that motorsport's appeal derives largely from television presentation rather than the spectacle of attending in person. Chess, in his view, shares similar characteristics and could achieve comparable prestige through strategic media development.

Turlov highlighted a striking disparity in chess engagement. Hundreds of millions of people play the game through online platforms, yet significantly fewer watch professional broadcasts or follow championships. This gap contrasts sharply with soccer and other established sports, where viewership numbers dwarf participation rates.

Despite chess's vast playing population and the emerging technological opportunities for better broadcasts, Turlov acknowledged the challenge ahead requires talent and execution. He expressed confidence, however, that the necessary tools and possibilities now exist within reach to transform chess into a sport commanding the prestige and financial investment of Formula 1.